News Article 5

“Chrome Eliminates Google’s Middleman Problems”
Wried.com
Sept. 2, 2008
By: Meghan Keane
http://blog.wired.com/business/2008/09/chrome-eliminat.html
Google launched its new browser Chrome in hope to gain more revenue through their main revenue generator – advertising. The browser is asking users to give up some privacy in hope that the consumer will outweigh the benefits Chrome offers. Chrome will retrieve the most relevant data from its consumers which is what makes it different from Google. An upgrade includes that no cookies are created when the application is opened and deleted cookies created when the window is closed. This keeps the others users on the computer to not know what you have been viewing or doing on the computer. However Chrome does not mask your IP address, so it is not internally incognito. This allows only privacy at your own computer which is still an upgrade. Most browsers are full-throttle privacy which could pose security backlash similar to the one after the launch of Gmail. However Gmail is still extremely successful and Google hopes for the same about Chrome. Google is still working out details with Chrome and is people prove that they will want more security then Google can still modify Chrome to make consumers happy. I think that Google ahs a great idea with Chrome and is utilizing specific consumer information to target advertisements towards. The advertising revenue allows for Google to continue to innovate and expand. Technology is ever changing and Google is looking for ways to keep up with the ever changing internet and still maintain profitable. At a business stand point Google is being very wise in launching this new browser Chrome.